Get Privileged Access to 60 Million Buyers

By joining our network, manufacturer and dealer partners will reach a highly sought-after membership group not accessible through outside marketing channels. You’ll enjoy brand exclusivity for your selected markets and the support necessary to help you generate sales.

The Industry’s Best Auto Buying Programs

We are the power behind the industry’s most successful membership-based automotive buying program, Costco Auto Program. We also deliver quality buyers from well-respected institutions to our manufacturer and dealership partners, with auto programs for Credit Union West, Firefighters First Credit Union and many more.

Choosing the Best

Boasting leading closing ratios in new and pre-owned vehicle sales, we set the standard for service and value. In fact, our closing ratio in 2020 was in excess of 45% for Costco Auto Program. Additionally, our manufacturer promotions boasted a closing ratio of approximately 60%. Our Approved Dealerships have sold approximately two million vehicles in the past five years, and more than 95% of Costco members using Costco Auto Program rate the experience as good to excellent.

We Are the Definition of “Partnership”

Participating manufacturer and dealer partners receive support unmatched by other programs. You’ll gain a complete infrastructure geared for your success, including our team of support specialists standing by when you need assistance. Some of our Approved Dealerships have been with us for more than 30 years – a testament to building lasting partnerships.

Dealer Testimonials

“Compared to our other Internet-based lead sources, our Costco Auto Program closing ratio is arguably the highest. By establishing member only pricing for new Mercedes-Benz, there is an ease of process for both our Sales Team and Costco members.”

- K.S. (Mercedes-Benz of Westminster)

“I'm proud to work with the Costco Auto Program. CAP's sales process has helped streamline our sales and provides quick and expedited service for members. I have even adapted a few concepts into my everyday sales. Costco helps create loyal and repeat customers for our family run dealership.”

- J.S. (Swift in Davis)

“We consider the Costco Auto Program the best program for both the dealership and the member. The process is the easiest and quickest way for a member to purchase a car. Every step is fully disclosed for the member to see. We enjoy working with the Costco Auto Program and its members.”

- D.H. (Carlsen Subaru)

“Costco Auto has made my job much simpler, as the process is clear and concise. It allows our dealership to focus on the member experience and to make sure members are completely satisfied.”

- E.R. (Star Nissan)


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Affinity Auto Group Affiliations

Leading the industry with the Costco Auto Program since 1989, we continue to add respected, well-trusted brands and institutions. To learn more about our partners, click an image below.

Costco Wholesale

The program known today as the Costco Auto Program was launched in 1989. Today it is recognized as the leading member auto buying program in the industry, offering more than 40 million U.S. Costco members prearranged pricing on new and select pre-owned vehicles, as well as parts, services and accessories at a discounted price. The program boasts the highest closing ratios in the industry, and sells an estimated average of 350,000 vehicles a year.* Several industry surveys have repeatedly shown that the Costco Auto Program is one of the highest producing auto buying referral programs with respect to closing ratio, business generation and long-term dealer retention and participation.

* Estimated average vehicles sold is based on members who, in responding to a Costco Auto Program survey, stated they purchased a vehicle from a participating dealership. Historical averages of new and factory-certified pre-owned vehicles are derived from survey respondents and extrapolated across all vehicle requests for the same time periods.

Navy Federal Credit Union

Navy Federal Credit Union is the world's largest credit union with $68 billion in assets, more than 5.5 million members, 269 branch offices, and more than 12,000 employees worldwide. Today, Navy Federal serves all Department of Defense and Coast Guard active duty, contractor and civilian personnel and their families. The credit union has a long legacy of service, and celebrated its 80th anniversary in 2013. AAG's national dealer network and proven processes ensure Navy Federal members throughout the U.S. consistently receive the best experience—no matter where they may be stationed. AAG, in partnership with Navy Federal, launched the Navy Federal Auto Buying Program in November 2010. A motorcycle and powersports program was added in 2015.


For 25 years, automotive buyers have trusted IntelliChoice to provide automotive information, practical advice, ownership cost analysis and industry news to help them 'choose their car wisely.' Now part of the Motor Trend Automotive Group, a collection of leading automotive magazines and websites for consumers, IntelliChoice and AAG have partnered to bring their collective strengths together to offer IntelliChoice customers a superior auto buying experience. AAG and IntelliChoice launched the IntelliChoice Auto Buying Program in August 2011.

BluPeak Credit Union

Based in San Diego County, BluPeak Credit Union is the fifth largest credit union in the county. It is among the top 50 in total asset size of the more than 700 credit unions in Calif. Originally founded in 1936 as California State Credit Union #17, the credit union was first available to San Diego-based employees of Division of Highways (predecessor to Caltrans). This changed in the ’70s when the charter was amended to include all state and university employees. In 1999, this charter was expanded again, to include individuals who live or work in Alameda, Sacramento, San Diego, Santa Clara and Yolo counties. The Costco Auto Program has been available to BluPeak members since 2007.

Credit Union West

Credit Union West is an award-winning financial cooperative that has earned an ‘excellent’ ranking from the independent rating agency Bauer Financial Reports for the last 14 years. Based in Arizona, CU West has 11 branch locations, 50,000 members and more than $450 million in assets. Membership is open to anyone who lives or works in Arizona’s Maricopa and Yavapai counties. Under a special arrangement with the Affinity Development Group and Costco Wholesale, the Costco Auto Program has been available to CU West members since 2009.

Founded in 2014, is the first buying program of its kind dedicated to providing insight and information to help consumers purchase powersport products from certified dealers. Building on Affinity Development Group’s platform of providing exceptional customer service to increase close ratios, has partnered with industry leaders like Kelley Blue Book® and Bike Bandit to deliver an unparalleled buying experience to powersports enthusiasts.


We are pleased to announce the Costco Auto Program has partnered with WECU to provide members direct access to the Costco Auto Program.

WECU serves over 80,000 members and with over $1 billion in assets, it is the largest credit union in Whatcom County Washington. Anyone who lives, works, worships or attends school in Washington, and relatives of all members are eligible to join WECU.

Branch offices serving the communities of Bellingham, Blaine, Everson, Ferndale and Lynden, WA.

Established in 1936, WECU is a nonprofit financial cooperative where members are encouraged to save and borrow responsibly at fair and competitive rates. At WECU, you're not just an account number. You are a part of WECU - a member of the Credit Union. WECU's mission is to provide the means for members to achieve their dreams. WECU strives to treat both members and staff with honesty and integrity, to be a socially responsible part of the community and one of the county's employers of choice.

Eagle Community Credit Union

Eagle Community Credit Union serves over 18,000 members in Orange County with 6 branch offices serving the communities of Lake Forest, Garden Grove, Laguna Niguel, City of Industry, Placentia and Santa Ana.

Their field of membership is open to all residents who live, work, worship or attend school in Orange County, CA.

Firefighters First Credit Union

Firefighters First Credit Union was founded in 1935 by a group of Los Angeles City firefighters and is characterized by trust, integrity, financial competence and legendary service, in addition to a deep understanding of and connection to the firefighter community. It is a closed segment credit union exclusively serving firefighters and their families nationwide with 40% of its members being firefighters – and the remainder being their immediate family members. Attention to members’ needs and expectations has enabled it to grow to over 44,000 members today (500+ fire departments), with current assets of close to $1.4 Billion.

Firefighters First Credit Union is poised for full national coverage by 2020. Today, it actively markets in California (Los Angeles, Bakersfield, Loma Linda, Pleasanton, Sacramento, Thousand Oaks), Arizona (Tempe), New Mexico, and Nevada – with concrete plans for presence in Washington and Oregon in 2019.

MyPoint Credit Union

At MyPoint Credit Union, we're proud to be a part of San Diego, full of one-of-a-kind communities and diverse and passionate doers. MyPoint wants to help these doers - individuals, families, local businesses, and everyone in-between - do more of the things they love in the city they call home. For over 70 years, MyPoint has been helping our members make the most out of their finances so they can live life on their own terms. Life may be short, but it should be awesome, and that's why we're focused on helping our members get the most out of their lives. So tell us what you'd love to do. We'll help you do it.

As a non-profit financial cooperative, MyPoint’s products and services include low cost loans (auto loans, mortgage loans, credit cards, and personal loans), deposit products (checking with perks, debit cards, money market accounts), and financial planning resources. Membership is open to those who live, work, or worship in San Diego and Riverside Counties.

Affinity Federal Credit Union

With more than 20 branches across the tri-state area, Affinity is the largest credit union headquartered in the state of New Jersey, proudly ranking in the top 2% of all credit unions in terms of asset size1. It is a member-owned, not-for-profit, full-service financial institution federally insured by the National Credit Union Administration (NCUA).

The Atlantic Federal Credit Union

For more than 85 years, The Atlantic Federal Credit Union has been dedicated to positively impacting the communities we serve and improving our members’ financial lives through personal commitment and integrity. Our field of membership includes anyone who lives, works, worships, attends school or regularly does business in Union or Essex County, NJ. Immediate family members (including spouse, children, siblings, parents, grandparents, grandchildren, stepchildren, stepparents, stepsiblings and adopted children and non-related individuals living in the same household) of existing members, regardless of where they live, are also eligible for great rates on loans and deposit accounts with The Atlantic Federal Credit Union.

Merck Employees Federal Credit Union

Merck Employees FCU was established in 1936 to serve Merck employees and their families. Its sole mission is to improve the financial lives of its members. The credit union delivers on the credit union philosophy of “People Helping People” everyday by offering attractive savings and loan rates and maintaining a low-cost fee structure. It is consistently ranked in the top tier nationally for returning value to its members. Employees of Merck & Co. and Organon are eligible for membership, as well as persons who work regularly for entities under contract and possessing a strong dependency relationship with Merck & Co. Also eligible for membership are family members of existing members. The credit union is federally insured and regulated by the National Credit Union Administration.

KeyPoint Credit Union

As a 100% Member-owned, not-for-profit financial cooperative, KeyPoint exists to help Members thrive financially throughout all stages of life. We are not subject to big-profit pressures from investors and stock owners like large, for-profit banks. Instead, we enable Members' financial well-being through advantageous solutions and education.

KeyPoint is financially sound and secure. We are federally insured by the National Credit Union Administration (NCUA) up to at least $250,000.

Built to serve a diverse membership, KeyPoint provides over 40 years of strength and security to the community. We are a full-service, not-for-profit credit union offering traditional financial solutions to help people and small businesses achieve their goals.

KeyPoint is also active in the community providing free financial education programs, fostering financial wellness, and mentoring the next generation of individuals and business professionals.