Costco Auto Program provides manufacturer partners multiple opportunities to collaborate on a regional and national scale with promotions on vehicle purchases, as well as parts, service and accessories. These opportunities help bring members closer to your brand by generating awareness and excitement about the products you offer.
We provide you the opportunity to expose your brand to quality buyers who represent high-end demographics.The average household income of our Members is more than $119,000, and approximately 97.7% own a vehicle.
Approximately half of the Members who purchased through our manufacturer promotions have stated that the exclusive Costco Member offer as part of the promotion was the deciding factor in their decision to purchase a specific vehicle versus a competing brand.
Manufacturers participating in Costco Auto Program promotions see ongoing benefits. Past results have shown these promotions not only generate an increase in interest for the eligible vehicles but also all vehicles within the brand.
We offer various opportunities for partnership and increase our marketing efforts across multiple print and online channels to gain Costco Member awareness, participation and conquest sales. Additionally, our specialists are prepared to provide member and dealer support throughout the offer period.