Increase your market share
We’ll custom tailor promotions for vehicles, services, and accessories to bring loyal Costco members closer to your brand.
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Bring in Costco Members
Attract quality buyers who represent top-level demographics. Costco members have an average household income of more than $179,000, and 92.6% own a home.
Conquest more sales
Approximately half of the Costco members who purchased through our manufacturer promotions stated that the exclusive Member-only incentive was the deciding factor in their decision to purchase a specific vehicle versus a competing brand.
Increase awareness
Manufacturer promotions offered through Costco Auto Program generate interest not only in eligible models but also other vehicles under your brand umbrella.
Partnership opportunities
Boost Costco member awareness of your brand and conquest new sales through our marketing channels. Plus, Costco members and dealers receive specialist support during promotional events.
National
60- to 90-day Tier 1 promotions on select new models allow manufacturers to reach Costco members on a national scale.
Regional
Tier 2 promotions allow you to target Costco members through our incentives platform to achieve your segment goals. You determine the parameters, regions, and offer details.
Accessories
Showcase factory accessories for specific models on CostcoAuto.com. Member leads are sent to your dealership to boost accessory sales regionally or nationally.